Uncover the TRUTH of Your Business's Finances (with Parker Stevenson)

If you want your business to become more profitable, stable and predictable without stressing about the numbers, today’s episode is for you.

All online business owners deserve this, and this is why my guest today created the Profit Pillars system. This is a step-by-step guide designed to make business finances straightforward and accessible, allowing you to build strong financial systems for your online business. No MBA or CFO required.

How profitable should my business be?
How much should I pay myself?
Which expenses do I need to monitor most as my business grows?
How do I build systems that keep my finances organized? How do I use my numbers to make better financial decisions?

If you, like most online business owners, have struggled with these questions you’re in the right place.

My guest today is Parker Stevenson, Chief Executive Officer and co-owner of Evolved Finance, a unique bookkeeping and accounting firm that specializes in supporting the financial needs of online business owners. He’s taught thousands of online business owners like you how to build simple and sustainable financial systems that allow them to make more profitable decisions in their businesses. And he’s actually MY bookkeeper!

Order a copy of Parker's book here - https://evolvedfinance.com/book/

Chapters

00:00 Introduction to Profitability and Financial Stability
03:58 The Importance of Understanding Your Numbers
09:59 Revenue vs. Profit: The Real Metrics
14:59 The Unique Needs of Online Business Owners
22:00 Creating a Financial Playbook for Success
24:18 Introduction to Profit Pillars
25:01 The Mindset of Money
26:32 Understanding Lead and Conversion Expenses
28:19 The Importance of Team Costs
30:16 Analyzing Monthly Financial Snapshots
34:17 Separating Personal and Business Finances
39:58 Trends in Online Business Post-Pandemic
45:22 The Golden Rule: Connecting with People

Explore more on my website - www.grahamcochrane.com
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