On this month’s episode of The Struggle, we host Jakob Marovt, a serial SaaS product builder and Growth consultant. In the last 10, years he has worked for and with around 15 SaaS companies, co-founding one of them - Pipetop.

A computer science graduate by education, Jakob never actually practiced it professionally. Instead his fascination early on was with product and growth and Jakob naturally evolved into a technical growth expert.

This isn't the first time we host Jakob. Back in 2015, Alex spoke with him when he was about a year into his Pipetop experience. At the time things were going great. As we find in the conversation for this episode, making the lead generation SaaS database work as a business model was already showing as tough at the time. He and his co-founder persisted for another six months but as Jakob admits in retrospect, they let it linger on for too long. Eventually they folded the company.

On this episode, Jakob tells us in detail about the Pipetop story and what he has learned from the experience about SaaS in general and what it takes to succeed.

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