Chris Walker and Megan Bowen hosted a 1.5 hour-long installment of Demand Gen Live last night. They covered:
- The business rationale behind why marketing-sourced revenue is a better metric than marketing-influenced revenue
- Reaching new audiences through podcasting
- Setting a content strategy with an external SME
- Striking a balance between providing true value and entertaining in your content strategy
- How content can be repurposed for different use cases and mediums
- The power of partnering with other individuals who are influential to your target market
- How marketers can help drive process improvements in sales and CS
- The state of in-person events for the remainder of 2021
GTM Live