If you're in the messy middle of building something big and you're exhausted, doubting yourself, or wondering if it's ever going to click, this episode is for you. I'm giving you a real-time behind-the-scenes milestone from my company Frello: we just demoed a fully working product to our investors after a nearly three-year journey filled with pivots, pressure, setbacks, and more "this might not work" moments than I can count. I'm breaking down the two reasons businesses actually fail, the mindset that kept me in the game when most people would have quit, and why your dream is supposed to feel like this sometimes. If you've been close to giving up, let this be the reminder: there is always a way forward.

HIGHLIGHTS

Renewed grit to stay in the game when you feel like quitting.
A simple lens to diagnose what's really threatening your business.
Confidence to pivot without making it mean you "failed".
Perspective that turns setbacks into fuel instead of stop signs.
A founder's roadmap for surviving the long, messy middle.

RESOURCES

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Frello: @frello_app

The Only Two Reasons Businesses Fail (And How to Avoid Both)