Rochel is currently the Lead UX Designer at Chabad.org, the first and largest online hub for Jewish knowledge and lifestyle tools with 54 million annual unique users.

She enjoys tackling diverse challenges and products with a proactive growth mindset and believes her role as a designer is simple: she does what it takes. Whether initiating and working on cross-functional collaborations, establishing UX as a strategic partner by facilitating communication and partnerships with different departments, or creating better processes for working and documentation, the bigger picture is woven into daily research and design.

Outside of work, Rochel mentors and coaches designers and encourages meaningful work that goes deeper than hype and vanity metrics. She is always ready to learn and share practical lessons and ideas with others.