The Andrew Faris Podcast Why Do Fire Team's Ads Perform So Much Better Than Mine?
8 snips
Feb 12, 2025 Jess Bachman, Creative Strategy Director at FireTeam, shares insights on crafting compelling ads that resonate emotionally. He discusses the importance of creativity in reaching diverse audiences and overcoming stagnation. The conversation dives into balancing quality with efficiency in ad production, revealing the intricacies of impactful advertising strategies, especially in the saturated skincare market. Bachman emphasizes authenticity through personal stories, highlighting how genuine customer feedback can elevate brand trust.
AI Snips
Chapters
Transcript
Episode notes
Fireteam's Ad Performance
- Andrew Faris noticed Fireteam's ads outperform others, even his own agency's, on a shared client's account.
- Despite different creative approaches, both agencies achieve high spending, with Fireteam having a higher hit rate with fewer ads.
Quality vs. Quantity in Creative
- Jess Bachman emphasizes quality over quantity in creative, highlighting the importance of each impression.
- She notes that while volume works at lower stages of awareness, higher stages require quality and persuasion.
Reaching New Audiences
- Ensure that when reaching new audiences, the message is tailored to them.
- Aim for similar CPA as bottom-funnel customers, even if slightly higher, for efficient reach.