ProductLed Podcast

How to build customer-centric products to accelerate your growth with the CEO of Sprig

Jan 10, 2024

CEO and founder of Sprig, Ryan Glasgow, shares insights on building customer-centric products for growth. He discusses the challenges of launching a new product, using in-product surveys for feedback, and understanding user insights. Ryan also highlights the importance of measuring product-market fit and shares actionable tips for better user understanding.

37:13

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Episode guests

Ryan Glasgow

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Episode notes

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Quick takeaways

Understanding user insights is crucial for building customer-centric products and driving overall business growth.

Using the Sean Ellis framework and segmenting data can help measure product-market fit and guide product strategy.

Deep dives

Importance of User Insights for Product Growth

Understanding user insights is crucial for building customer-centric products and driving overall business growth. Ryan, CEO of Sbrig, shares his journey and highlights the significance of solving meaningful problems that resonate with users. He emphasizes the need to continuously measure product-market fit and adapt to market conditions. Ryan also discusses the shift towards feature-market fit and the importance of narrowing focus on high-value user segments. He emphasizes the importance of talking to customers, conducting regular user research, and asking against-the-grain questions to truly understand user needs and expectations.

Introduction

5min

Understanding Users for Product-Market Fit

18min

Impact of Collaboration Tools on Product Designers and Company Efficiency

4min

The Importance of Asking Great Questions and Seeking to Invalidate Ideas

4min

Importance of Asking Against the Grain Questions and Embracing Challenges in Building Companies

4min

Building a Customer-Centric Approach and Understanding User Needs

2min

User research determines your users’ pain points, motivations, needs, and preferences. The purpose is to learn how to serve current and potential customer segments with the best service or product. In this episode of the ProductLed Podcast, Wes Bush talks with Ryan Glasgow, the CEO and founder of Sprig, a user insights platform.

They discuss the importance of building customer-centric products to drive business growth. Ryan shares his experiences in product management and talks about how to gather user insights on both pre and post product-market fit. He highlights the value of talking to customers, asking the right questions, and continuously measuring and understanding user experiences.

Highlights

2:00: Ryan shares his background in product management and the importance of solving meaningful problems.

6:05: He discusses the challenges faced when launching a new product and the importance of gathering user insights.

11:10: Ryan shares a specific example of using in-product surveys to gather user feedback and improve the product.

15:30: The importance of understanding user insights for product-led companies to scale.

18:30: Ryan explains the Sean Ellis framework for measuring product-market fit and the importance of segmenting data.

22:05: The different strategies and techniques for understanding users' pre- and post-product-market fit.

26:30: The importance of continuously measuring product-market fit and feature-market fit. 29:30: Ryan provides actionable tips for better understanding users, including talking to customers and increasing touchpoints.

33:15: The importance of asking against-the-grain questions and seeking to invalidate ideas.

About The Guest

Ryan Glasgow is the CEO and Founder of Sprig, a user insights platform. He is the author of The Customer‑Obsessed Product Manager's Playbook and current host of the People Driven Products Podcasts. Ryan has a strong background in product management. Prior to founding Sprig, he was the Group Product Manager at Weebly, Product Manager at Vurb, and Product Designer at Extrabux.

Links

Sprig