User research determines your users’ pain points, motivations, needs, and preferences. The purpose is to learn how to serve current and potential customer segments with the best service or product. In this episode of the ProductLed Podcast, Wes Bush talks with Ryan Glasgow, the CEO and founder of Sprig, a user insights platform.
They discuss the importance of building customer-centric products to drive business growth. Ryan shares his experiences in product management and talks about how to gather user insights on both pre and post product-market fit. He highlights the value of talking to customers, asking the right questions, and continuously measuring and understanding user experiences.
Highlights
2:00: Ryan shares his background in product management and the importance of solving meaningful problems.
6:05: He discusses the challenges faced when launching a new product and the importance of gathering user insights.
11:10: Ryan shares a specific example of using in-product surveys to gather user feedback and improve the product.
15:30: The importance of understanding user insights for product-led companies to scale.
18:30: Ryan explains the Sean Ellis framework for measuring product-market fit and the importance of segmenting data.
22:05: The different strategies and techniques for understanding users' pre- and post-product-market fit.
26:30: The importance of continuously measuring product-market fit and feature-market fit. 29:30: Ryan provides actionable tips for better understanding users, including talking to customers and increasing touchpoints.
33:15: The importance of asking against-the-grain questions and seeking to invalidate ideas.
About The Guest
Ryan Glasgow is the CEO and Founder of Sprig, a user insights platform. He is the author of The Customer‑Obsessed Product Manager's Playbook and current host of the People Driven Products Podcasts. Ryan has a strong background in product management. Prior to founding Sprig, he was the Group Product Manager at Weebly, Product Manager at Vurb, and Product Designer at Extrabux.
Links
LinkedIn
Sprig
ProductLed Podcast