Confessions with Jess and Cindy

Why Popular Growth Tactics Fall Short for Nonprofit Consultant with Natalie Eckdahl

4 snips
Nov 14, 2024
In this discussion, Natalie Eckdahl, CEO of Biz Chix, Inc., shares her expertise in helping nonprofit consultants scale their businesses without burnout. She emphasizes the significance of defining a clear niche to attract high-paying clients. Natalie debunks the one-to-many digital marketing myths, explaining why passive income strategies can be unsustainable. She also offers practical tips for overcoming growth bottlenecks, including effective pricing models, boundary setting, and building a skilled team to support sustainable growth.
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INSIGHT

One-to-Many Myth

  • One-to-many models, like digital courses, aren't always sustainable for consultants with niche markets like nonprofits.
  • These models require large audiences, and only 1-3% typically convert.
ANECDOTE

One-to-Many Math

  • Natalie Eckdahl observed that selling a $100 course to a 1000-person audience (3% conversion) yields only $3,000.
  • This is achievable with one retainer client, making one-to-many less efficient for smaller audiences.
ADVICE

Beyond One-to-Many

  • Focus on leveraging your time effectively to grow your business.
  • Consider outsourcing tasks outside your zone of genius to increase impact.
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