The Game with Alex Hormozi My Word Of Caution To Direct Response Marketers | Ep 807
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Dec 17, 2024 Dive into the harsh realities of the information marketing industry, where honesty is the new currency. Discover why authenticity and transparency are essential for building trust and credibility. Learn effective strategies for scaling your business while enhancing profitability through genuine expertise. The podcast warns against superficial marketing promises and advocates for delivering true value. Plus, it emphasizes the importance of tracking results and transparent communication in fostering sustainable success.
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Honest Marketing
- State the facts and tell the truth in your marketing.
- Start by working for free to build credibility and demand, then gradually increase prices as demand grows.
Fractionalized Expertise
- Instead of diluting your expertise by hastily training others, offer smaller, more potent versions of your service.
- Focus on improving your core offering so that even fractionalized versions remain valuable.
Two Rules for Life
- Do what you said before it becomes inconvenient.
- Leave everything better than you found it, including customers and marketplaces.