Episode 14: Barry Solomon on Legal Marketing and Technology

In Episode 14 we talk to Barry Solomon, lawyer, former BigLaw CMO (Chief Marketing Officer) and current President of Foundation Software Group. Foundation develops experience management software for law firms.

Barry distinguishes marketing from business development and explains how the two should work together. Barry says the key to good business development is to really listen to clients about their needs.

Barry also discusses the benefits of using of technology to gather data and track marketing metrics. He points out that much of the data helpful to improve marketing efforts is often found in software law firms already use (such as billing and timekeeping software, matter management software and the like).

Barry’s tip for law firms wanting to get serious about marketing, but still testing the waters, is to have two programs in place: 1) a program to gather client feedback; and 2) a program in place to train lawyers how to develop business.

We also talk with Daniel Goldstein, the Founder of Trust & Will, an online tool to create, edit, store, and share a trust and will.

Technically Legal is hosted by Chad Main, an attorney and the founder of Percipient, a tech-enabled alternative legal services provider.