Entrepreneur Conundrum

Building Buzz: Katie Zeppieri on PR Strategies for Entrepreneurs

Aug 19, 2024

42:29

Key Questions

(00:47) Can you share with us your journey about how you got to where you are?

(04:04) Was it hard for you to close those and to step forward and to not let the closing aspect get you down?

(09:02) Did you notice that the tactics and stuff that you were using in that marketing aspect were things that you were already doing, but maybe even unknowingly in the past endeavors?

(10:14) How do you help pull those stories out from your current clients?

(13:11) Who would be your ideal client?

(14:36) Do you have any tips or anything for people that they can use to be able to increase their visibility?

What do you do to get in front of new clients? Or old clients, like retargeting and stuff.

(24:53) What are some of your big goals in the next year or two for your mic drop agency?

(27:05) You can work with people from all over, though, correct?

(27:46) How would your new office, the new location, the new reach and stuff like that, how would that affect your business?

(29:04) What do you feel is your number one roadblock from reaching your goal?

(31:54) How are your systems?

(33:28) What is the best advice that you have ever received?

(38:54) What's the best advice that you have ever given?

Episode Notes:

Guest Introduction: Katie Zeppieri, TEDx speaker, author, and founder of MicDrop Agency.
Katie's Journey: From aspiring TV reporter to running a successful PR and marketing firm.
Challenges in Social Enterprises: The difficulties of sustaining youth-focused businesses and the decision to pivot.
MicDrop Agency: Founded in 2021, specializes in brand amplification and PR for startups, especially in tech.
Storytelling in Branding: The power of personal stories in connecting with audiences.
Tips for Entrepreneurs: Practical advice on increasing visibility, pitching to media, and leveraging content creation.
Future Goals: Expansion plans for MicDrop Agency, including opening a new office in a tech-centric city.
Best Advice: The importance of seizing opportunities and starting today, no matter where you are in your journey.
Connect with Katie: LinkedIn and Instagram for more insights and personal interaction.