Ep. 206: Meet the Woman Behind the Beautyblender, Rea Ann Silva
May 13, 2020
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Makeup artist Rea Ann Silva, inventor of the Beautyblender, discusses the shift in makeup application due to HD television and the creation of her million-dollar idea. Also covered are home hair coloring adventures, blue-light protection for skin, and beauty news including the nose-blush trend and Jessica Simpson's response to body-shamers.
The Beauty Blender was created to provide a flawless and consistent makeup application for high-definition television.
Beauty Blender remains the original and superior choice in the sponge market due to its unique design and high-quality material.
Rea Ann Silva's journey from a broke single mother to owning a multi-million dollar beauty empire serves as an inspiration to others.
Deep dives
The Birth of Beauty Blender
The Beauty Blender was created as a solution for high-definition television, which highlighted makeup imperfections. By using a wet, edgeless sponge, the Beauty Blender provided a flawless and consistent application for makeup artists.
The Success and Expansion of Beauty Blender
Beauty Blender became a success, selling over 50 million units worldwide. The brand later expanded into color cosmetics, offering a range of concealers and foundations. The company continues to innovate in the complexion category, providing products that enhance and perfect the skin.
Competition and Inspiration
While there are competitors in the sponge market, Beauty Blender remains the original and superior choice due to its unique edgeless design and high-quality material. Rianne Silva is both flattered and annoyed by the imitation products, but believes competition is necessary for growth and continued improvement.
The Journey to Success
Rianne Silva's journey from being a broke single mother to owning a multi-million dollar beauty empire has served as an inspiration to others. She is proud to be a role model for entrepreneurs and hopes to motivate others to pursue their dreams.
The Importance of Fragrance Samples
Melanie from the Midwest raises a wand to perfume samples. She finds joy and excitement in trying different fragrances and keeps a journal to document her impressions. She looks forward to treating herself to her favorite scent once the quarantine is over.
Makeup artist Rea Ann Silva, inventor of the Beautyblender, explains how makeup application changed with the advent of HD television—and how that shift inspired her million-dollar idea, the Beautyblender makeup sponge. Also in this episode: Jess shares her home hair-color adventures, and we talk about blue-light protection for skin. Plus, we discuss the week’s beauty news, including the nose-blush trend, “pandemicure” must-haves, Caroline Hirons’ rumored plans for a skincare line, and Jessica Simpson’s response to the body-shamers.