Some people might say that you should never promote your competitors or others in your field. But if you live with an abundance mindset then there’s no reason why you can’t lift up those around you. That is why we’re delighted to be joined by Chris Ducker, a fellow expert in personal branding who is helping entrepreneurs build profitable, future-proof businesses. In our conversation, Chris shares key lessons he’s learned over the course of his career, including the value of niching down and why it’s so much more effective at generating revenue than trying to serve everyone. Chris provides examples of how to niche down based on whom you want to serve and breaks down why it’s the most practical approach for finding your audience. We also discuss The Elevated Entrepreneur Experience that Chris is leading and how you can get involved. For an engrossing episode on personal branding, entrepreneurship, and finding your first client, make sure you tune in today!