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What Next | Daily News and Analysis
TBD | The Post-Election Social Media Wars
Nov 29, 2024
Will Oremus, a technology writer for the Washington Post, dives into the shifting landscape of social media post-election. He discusses the rise of Bluesky and how it’s gaining traction as users flee from X, formerly known as Twitter. Oremus examines the nostalgia for earlier social media experiences and the challenges Bluesky faces in scaling while maintaining user engagement. He also contrasts Bluesky with Threads, highlighting the competitive dynamics shaping online discourse today. Can Bluesky fill the void left by Twitter? Tune in for insights!
30:40
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Quick takeaways
- Blue Sky's significant growth post-election reflects users' dissatisfaction with X and highlights the importance of community-focused platforms in today's social media landscape.
- Changing dynamics on X under Elon Musk's leadership have led to increased polarization, with concerns over favorable representation for Republican voices alarming many progressive users.
Deep dives
The Rise of Blue Sky Amidst Social Media Evolution
Blue Sky has recently experienced significant growth, particularly in the wake of the 2024 election, with its user base nearly doubling from 13 million to 22 million. This surge reflects consumer dissatisfaction with existing platforms like X, especially after changes made under Elon Musk's leadership that shifted its focus and user dynamics. Users find Blue Sky appealing due to its chronological feed resembling early Twitter and a more intimate community feel, where interactions with familiar faces are prioritized. As the platform expands, the operational challenges of scaling—such as server demands and content moderation—have surfaced, posing questions about its sustainability and future viability.
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