Navigating Blue Sky's Social Media Strategy

Whatever X is, it ain’t the Twitter so many users fell in love with. Since the election, Bluesky has been on the rise, but it’s still only a fraction of the number of users on Twitter—at its peak or even now—or even fellow upstart Threads. 

Is Bluesky set to take over the role Twitter used to play, or is it just one of many networks in a Balkanized social media landscape? 

Guest: Will Oremus, a technology writer for the Washington Post

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Podcast production by Evan Campbell, Patrick Fort, and Cheyna Roth.

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