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Distribution First
Distribution First Strategy Session [Coaching Call]
Nov 19, 2024
In this insightful discussion, Josh Chronister, a product marketer at AudioCodes specializing in contact center software, shares his expertise. He emphasizes leveraging YouTube for effective distribution by 2025 and highlights the potential of LinkedIn newsletters as an untapped resource. The conversation also covers strategies for maximizing content engagement, including sales enablement and incorporating audience feedback. With practical insights on creating a repeatable distribution strategy, this session is a must-listen for B2B marketers looking to enhance their outreach.
41:24
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Quick takeaways
- Developing a repeatable distribution strategy is crucial for maximizing content impact, focusing on how content reaches the audience effectively.
- YouTube serves as a powerful B2B platform, emphasizing the importance of video content for better engagement through tracked performance metrics.
Deep dives
The Importance of Distribution in Content Marketing
Maximizing the impact of content requires a strong focus on distribution strategies that extend beyond the initial publication. It is essential to recognize that successful content marketing is not solely about creating valuable content, but also about optimizing how that content reaches the intended audience. The discussion emphasizes the need for planning content distribution thoughtfully in order to engage with various stages of the buyer's journey, thus ensuring that content serves its purpose effectively. This approach can help businesses enhance their overall marketing efforts and achieve better outcomes from their content investments.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode