The New Music Business with Ari Herstand
This Superfan Platform Gets Artists Paid 10x+ What They Make From Streaming
Apr 16, 2025
Mag Rodriguez, Founder and CEO of EVEN, a groundbreaking direct-to-fan platform, shares his mission to revolutionize how artists earn. He reveals that EVEN allows artists—regardless of their follower count—to generate significant income directly from their fans. The conversation highlights the shift from traditional streaming models to superfan platforms, emphasizing meaningful artist-fan connections. Mag discusses the rise of EVEN and its innovative approach to community building, showing how they onboard around 8,000 artists daily!
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Quick takeaways
- Direct-to-fan platforms like EVEN empower artists to shift away from traditional streaming models and significantly increase their revenue by engaging superfans directly.
- Emerging artists can generate substantial income even with small fan bases, as illustrated by one artist earning $440 from just 30 sales through EVEN.
Deep dives
Emerging Artists and Revenue Challenges
Emerging artists often struggle to generate significant revenue despite having a small yet engaged listener base. While an artist may have 500 monthly listeners, many are not recouping even their basic distribution costs, which average around $50 annually. Conversely, potential income from album sales often hovers between $15 to $25, meaning artists need a dedicated fan base willing to make purchases. This highlights the necessity for artists to find ways to monetize their music and effectively engage their core supporters.
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