TEA 123: Offer Economics & Our 5 Favorite Offer Structures To Cut Acquisition Costs

(This episode is a re-run that originally aired on November 27, 2023.)
Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think.

I'm talking from $105 cost per customer to $4.51.
Or $43 to $23 cost per customer.

All with one change: the offer.

In this episode, I'll show you how "offers" impact your ad results, share examples of offers have worked wonders, break down offer economics, and share 5 of my favorite offers to test.

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