DTC Podcast Ep 522: How to Strategically Win a 4‑Day Prime Day on Amazon | AKNF
Jul 4, 2025
Clifford, an Amazon strategist at Pilothouse specializing in Amazon marketing and SEO, shares insights on the new four-day Prime Day. He discusses the need for brands to adapt swiftly to maximize sales, stressing that it’s a marathon, not a sprint. The importance of earning ‘Deal’ badges and utilizing PPC budgets is highlighted. He also delves into Amazon’s title updates, the power of influencer marketing, and strategies to optimize customer acquisition costs. Exciting opportunities for mid-Prime pivots are explored, emphasizing real-time budget management.
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Four-Day Prime Day Strategy
- Treat the four-day Prime Day as a marathon, not a sprint.
- Use the extra days to pivot and optimize your strategy mid-event for better results.
Maximize Prime Day Participation
- Ensure your brand participates fully in Prime Day deals and promotions.
- Take advantage of Amazon's traffic by enrolling in deals and creating Prime Day-specific content and bundles.
Scale Budgets for Prime Day
- Scale your ad budgets significantly for Prime Day, expecting potentially 5x normal day sales.
- Monitor competitors' budget caps to exploit opportunities for cheaper clicks.