Doughboys Plant Power Fast Food with Ashly Burch and Mort Burke
Sep 25, 2025
Ashly Burch, a talented voice actor and writer, and Mort Burke, co-host of the Rebrand podcast, dive into the world of plant-based diets. They share hilarious anecdotes about pet food choices and discuss their personal transitions away from animal products. The duo critiques the menu at Plant Power Fast Food, highlighting menu hits like the Big Zach and California Burrito while critiquing misses such as the soggy nuggets. Expect insights on cooking, novel snack ideas, and the ethical challenges of adopting plant-based fast food!
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Origins And Ethos Of Plant Power
- Plant Power Fast Food began as a vegan fast-food concept in Ocean Beach, San Diego in 2016 and expanded to multiple locations in California and Las Vegas.
- The founders built the interior with renewable, recyclable materials reflecting a low-impact ethos.
Familiar Indulgence Wins For Vegan Fast Food
- Veg-focused fast-casual spots succeed when they replicate familiar, indulgent fast-food formats that Americans crave.
- The hosts argue plant-based concepts work best by leaning into recognizable comfort items, not abstract health food.
Pet Food Choices Versus Owner Diets
- Mort and Ashly discussed feeding their pets fish-based food; they tried vegetarian dog food and Cody had severe diarrhea so they switched back.
- They prioritize fish-based pet diets to align partly with their own reduced-meat choices.
