The Google Ads Podcast Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $52,000,000 in Ads!
Michael Nadalin of Market Lead is back on The Daily Google News! And this time, he's here to share his one-page Performance Max guide to help beginners build a market-dominating campaign in just 25 minutes.
In this episode, Kasim dissects Michael's one-page Performance Max guide for beginners and compares it to the Solutions 8 PMax SOP.
They also answer the most frequently asked questions about Google Ads Performance Max, and more:
The impact of Google Ads having a very low margin of error
How Michael managed to scale up to 120k with only one asset group in one Performance Max campaign
Why there will be a decline as more people adopt Performance Max
The importance of privacy policies
Why Youtube Ads is the most underutilized ad network that is yet to be untapped into
00:00 Michael Nadalin shares the strategies he’s learned after spending more than $52,000,000 in ads
01:34 Should you run Google Ads on your own?
06:20 Every marketer is just a failed entrepreneur
10:42 Focus on that one thing you're good at and strive to be the best at it
17:30 Performance Max has the most intrusive targeting options
24:51 Why Google seems like an innocent search engine
31:19 Michael Nadalin's One-Page Performance Max Guide (For eCommerce)
36:36 Set up one Performance Max campaign with ONE asset group?
40:19 Will better videos and creatives for PMax affect conversions?
43:13 Bidding strategy and setting up tROAS
47:34 Audience signals, creative, and copy
50:09 Performance Max optimization and the Google Ads learning period
56:26 The insights tab and the importance of understanding when and how to segment
58:32 How to scale your Performance Max campaign
1:01:21 The common mistake Kasim and Michael see in the accounts they take over
1:03:07 The common misconceptions about Google Ads
1:04:12 The easy setting changes Kasim and Michael always spot and dress first
1:05:18 The biggest changes in Google Ads in the last 12 months
1:05:54 What could kill Google?
1:07:20 Making YouTube Ads work
Michael Nadalin on LinkedIn: https://www.linkedin.com/in/michaelna...
Download Michael Nadalin's One-Page Performance Max Guide (For eCommerce) for FREE: https://marketlead.com.au/pmax
Related Videos:
Part 1: 💸 Michael Nadalin Shares the Strategies He’s Learned After Spending More Than $50,000,000 in Ads! https://youtu.be/dINsnpMFy2c
Why Retention Is MY #1 Key Performance Indicator (KPI): https://youtu.be/Z3dFcKuXJfc
🪨 Fraudulent Traffic Is Way More of a Problem Than We Thought! Here’s How to Fix It: https://youtu.be/nXr19dQ6LN4
YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach): https://youtu.be/PtnGDLhuLqo
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
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https://youtube.com/playlist?list=PLp...
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