Develpreneur: Become a Better Developer and Entrepreneur Recording Users and Heat Maps
One of the most influential ways to improve your site is through recording users. When I say record, this is not just noting where they clicked. This is a recording that allows you to see the site as they do and watch as they navigate around. It is data that can be viewed on a per visit basis or aggregated to produce a heat map of common destinations.
Tools AplentyThe good news for us modern developers is that there are several tools available to perform this task. They make it easy and affordable. A few that are mentioned and reviewed include:
Honestly, each of these tools has its target market and price range that make it an excellent fit. You can see some more information on these in a past post as well or see a more in-depth article on CrazyEgg.
Large and Small ImprovementsIt is important to note that these tools provide incredible value for substantial, trend-related fixes while also being helpful in finding hard-to-reproduce bugs. The power is much more than one might expect at the entry-level prices of these products as well. Thus, you can have access to enterprise tools even on a shoestring budget.