The CTO Show with Mehmet Gonullu #236 Mastering Tech Sales and Leadership with Luis Baez, the Revenue Enablement Maestro
Joining me on this episode is the inimitable Luis Baez, a revenue enablement maestro, who has weaved his magic in tech behemoths like LinkedIn, Google, Uber, and Tesla, boasting an impressive revenue impact surpassing 600 million. Luis offers a treasure trove of wisdom on the transformation and leadership in tech sales, sharing his tried-and-true strategies for multiplying revenues and amplifying success within a team. He underscores the power of equipping your team with the right tools, training, and coaching, and how this trifecta of strong leadership, constituted of IQ, EQ, and cultural intelligence, can surmount the towering challenges of leadership.
As we voyage through the complex terrain of the sales landscape, Luis illuminates the key to understanding customer needs - the art of active listening. He unboxes valuable strategies for founders to polish their leadership skills and foster a culture ripe for the implementation of these methodologies. As we peek into the realm of the futuristic, we discuss the transformative potential of AI in sales and personalization. The opportunity of exploiting AI tools to create content, generate savvy questions for quizzes, and surface calls with specific behaviours is indeed vast and revolutionary. Make sure you don't miss out on this insightful conversation with Luis, as he lays bare the mechanics of tech sales, leadership, and AI in sales and personalization.
More About Luis:
Luis Báez is a Bronx-raised, proud, gay Puerto Rican-American and former Silicon Valley C-Suite professional dedicated to serving online business owners including consultants, coaches, B2B startups and SaaS companies.
With over 14 years of experience in Sales & Marketing, Luis brings a breadth of knowledge and experience that spans across digital advertising, software-as-a-service, and sustainability — with a revenue impact of over $600 Million to date. Today Luis is Global Director of Revenue Enablement at Deputy, not to mention a published author through the internationally-recognized Madecraft organization. Recently, Luis was named an official Linkedin Instructor averaging 1.2K learners a day!