In this episode, Neel sits down with Julie Cartwright, the president of Pvolve, a unique fitness franchise that emphasizes functional movement. Julie shares her journey in the fitness industry, the innovative approach of Pvolve, and the significant impact of celebrity involvement, particularly Jennifer Aniston. The conversation delves into franchise marketing strategies, the advantages of a digital presence, financial considerations for franchisees, and the future vision for Pvolve's expansion.

Takeaways

• Julie Cartwright joined Polve to help the founder start the company in 2017.
• Pvolve focuses on functional movement, mimicking everyday activities.
• Jennifer Aniston became involved with P-vlve after experiencing its benefits personally.
• The brand saw a 165% growth last year after Aniston's public involvement.
• Franchisees are encouraged to engage with the community through pop-up events before opening.
• Pvolve has a strong digital presence with a large member base prior to studio openings.
• Franchise marketing includes digital ads, local community engagement, and press outreach.
• Franchisees can expect to see returns within 8 to 12 months after opening.
• Pvolve aims for international expansion while focusing on the U.S. and Canada.

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Follow Julie and learn more about Pvolve:

➙ Instagram: @pvolve @_juliecartwright

➙ Website: https://www.pvolve.com/