Masters of Scale

Rapid Response: Holding business accountable from Meta to McDonald’s, w/Color of Change’s Rashad Robinson

Sep 1, 2022
Rashad Robinson, the President of Color of Change, leads the largest online racial justice organization in the U.S. He discusses the urgent need for corporations to live up to their commitments to racial equity, especially post-George Floyd. Rashad highlights the challenges of transforming industries from Hollywood to Silicon Valley. He also dives into the emotional toll of activism and the importance of self-care. Additionally, he shares insights on creating equitable business strategies that drive social impact and engage communities authentically.
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INSIGHT

Manufactured Inequity

  • Racial inequity is not accidental; it's manufactured through choices.
  • Companies often seek charitable solutions rather than structural change to address the root causes.
ANECDOTE

Empty Promises at Facebook

  • Rashad Robinson had meetings with Mark Zuckerberg and Sheryl Sandberg about Facebook's commitments to address issues on the platform.
  • Despite promises, powerful figures like Donald Trump would violate the rules without consequence, highlighting a lack of real enforcement.
INSIGHT

Unregulated Tech

  • Self-regulated tech companies, like Facebook, essentially operate unregulated, setting and enforcing their own rules.
  • Real accountability requires consequences like fines or platform restrictions, incentivizing change beyond self-regulation.
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