Jeff Cohn on the Profitable Impact of Getting Out of Production

In today’s episode of the Kevin and Fred show, I’m joined by real estate powerhouse, leader and entrepreneur, kwELITE CEO, Jeff Cohn. Throughout his real estate career Jeff has broken several records, including running one of the fastest growing teams in the world going from 70 - 700 sales in 6 years, and this year growing his brokerage by 300% in just 10 months. 

 

What’s so unique about Jeff’s journey is how he’s grown his business by scaling himself out of every role so he can focus on where he is most impactful. He took a risk and got out of production early in his team ownership journey, something many people in our industry aren’t willing to do. 

 

The thing that holds most people back from building a team and getting out of production is the need for every single dollar they’ve become accustomed to earning as a high paid salesperson. It’s hard and scary-as-hell to consider a short-term sacrifice that can be life changing in the long run. We don’t necessarily have to be involved in the sales process to be financially successful, and we can actually generate more wealth and make a bigger impact by trading in the money from production in order to get our time back. 

 

Jeff Cohn is a nationally renowned speaker and host of The Team Building Podcast, is CEO of a tech-powered Keller Williams market center in Omaha, NE. As founder of Omaha’s Elite Real Estate Group, now kwELITE, he led his team from 70 to 700 transactions in 6 years, and was awarded the #1 team in unit sales in the world at Berkshire Hathaway HomeServices in 2019. Since beginning his real estate career in 2006, Jeff’s team has closed over 5,000 sales, totaling over $1 billion in volume. Devoted to ongoing learning throughout his career, Jeff has forged strategic relationships with industry leaders across the country, listened to thousands of hours of podcasts and read hundreds of books, providing him with a vast knowledge base. Jeff is considered a foremost real estate expert due to these efforts, and as founder and CEO of Elite Real Estate Systems, a coaching company, offers the annual Team Building Summit, monthly workshops, and weekly coaching calls. As a credit to his extensive know-how, Jeff speaks frequently at various events throughout the US and Canada.

 

The temporary pain that it takes to get out of production is worth it for the people who take the risk. Ultimately, there’s one truth about the most successful people in our industry. The bigger the step backwards they’re willing to take in the short-term, the bigger the leap forward in results, income, impact and growth they’ll have.

 

Guest Info

 

Jeff Cohn is a nationally renowned speaker and host of The Team Building Podcast, is CEO of a tech-powered Keller Williams market center in Omaha, NE. As founder of Omaha’s Elite Real Estate Group, now kwELITE, he led his team from 70 to 700 transactions in 6 years, and was awarded the #1 team in unit sales in the world at Berkshire Hathaway HomeServices in 2019. Since beginning his real estate career in 2006, Jeff’s team has closed over 5,000 sales, totaling over $1 billion in volume.

 

Devoted to ongoing learning throughout his career, Jeff has forged strategic relationships with industry leaders across the country, listened to thousands of hours of podcasts and read hundreds of books, providing him with a vast knowledge base. Jeff is considered a foremost real estate expert due to these efforts, and as founder and CEO of Elite Real Estate Systems, a coaching company, offers the annual Team Building Summit, monthly workshops, and weekly coaching calls. As a credit to his extensive know-how, Jeff speaks frequently at various events throughout the US and Canada.

 

Website:http://growwithers.com/

Social Media:  Follow @jeffmcohn on Instagram