The Color of Money | Transformative Conversations for Wealth Building

111. From Spray & Pray to Strategy: Marketing and Mindset for a Scalable Business with Kendall Bonner

Oct 1, 2025

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Attorney-turned-operator Kendall Bonner joins Julia and Emerick to unpack how modern marketing—and a CEO mindset—can transform a real estate career into a durable business. Kendall shares the story behind her new role at eXp and how “asking” created the opportunity, then walks through the unconventional engine that scaled her team to 200+ sides without cold calling or portal leads. From AI, video, and Google-based intent to her “Data D’s” framework for finding motivated movers, Kendall shows agents how to speak to life events, not just listings. We break down brokerage vs. team economics, revenue vs. profit, and why profit is intentional. Kendall also urges agents to buy back their time, add ancillary revenue around a single client journey, and actually invest in the asset we sell. She closes with a challenge: decide what’s non-negotiable—then live it.

Resources:

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Emerick Peace:

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Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.