Masters of Scale Rapid Response: A playbook for when "there’s no playbook," w/CEO Ellen Kullman (Carbon, DuPont)
Apr 14, 2020
Ellen Kullman, former CEO of DuPont and now leading Carbon, shares her insights on navigating crises. She discusses her experiences during the 2008 financial meltdown, emphasizing the importance of adaptability and communication. Kullman introduces four crisis principles that guide her leadership. At Carbon, she pivoted to innovate manufacturing during the pandemic, including producing 3D-printed face shields. Her ‘Lobatical’ program showcases new approaches to employee appreciation, proving the power of flexibility and collaboration in overcoming challenges.
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Focus and Adapt
- Focus on what you can control, especially during crises.
- Address the situation calmly and adapt to the changing circumstances.
Carbon's Pivot to Face Shields
- Carbon pivoted quickly to produce face shields during the pandemic.
- They partnered with Verily and open-sourced their design for others to contribute.
Crisis Principles
- Create your own path instead of waiting for things to return to normal.
- Communicate consistently, listen actively, and maintain company pride.