Marketing Against The Grain This AI Does in 20 Minutes What Takes Video Teams 20 Days
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Jun 5, 2025 
Gaurav Misra, co-founder of Captions.ai, dives into the game-changing world of AI with the introduction of Mirage, a tool that transforms 20 days of video production into just 20 minutes. He discusses how AI-generated avatars could revolutionize branding for small businesses and the increase in virtual influencers on social media. Gaurav highlights the balance between AI and human creativity, offering practical insights into using AI for ads and product demos while creating high-quality, engaging content faster and cheaper than ever before.
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Quick AI Video Creation
- Kipp Bodnar created a quality product video for HubSpot's Customer Agent in about 15 minutes using Mirage and ChatGPT.
- This quick creation surprised him given conventional video production takes days or weeks.
Mirage Focuses on A-Roll Realism
- Mirage tackles the problem of making video recording easy, focusing on A-roll (talking heads) over B-roll (stock footage).
- Realism and acting quality are prioritized to solve small business video production challenges.
Brand-Owned Virtual Influencers
- Mirage allows creation of virtual influencers or avatars owned by brands as IP, revolutionizing marketing representation.
- These avatars can be customized for consistent brand presence across various marketing channels.