15 Minutes with the Boss

Christelle Young: Radical transparency and a daily matcha ritual

Aug 11, 2025
Christelle Young, the Managing Director of T2 in Australia and a leader in specialty tea, shares her insights on radical transparency and her transformative leadership style. She discusses her daily matcha ritual and the health trends fueling its popularity. Christelle highlights the importance of micro-moments in leadership and learning from hiring mistakes. She emphasizes the need for decisive action over indecision while maintaining employee engagement. Christelle also imagines a future where AI redefines business structures, showcasing her innovative vision.
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INSIGHT

Matcha Is A Rapid Growth Engine

  • Matcha demand exploded and is now a leading driver of growth for T2.
  • Ritual and health trends from Japan helped convert tea drinkers away from coffee.
ANECDOTE

A Daily Matcha And Meditation Ritual

  • Christelle starts her day with Vipassana-style meditation, a family school-bus walk and a run with her husband and dog.
  • She then brews a ceremonial matcha as part of a calming morning ritual before work.
ANECDOTE

10-Day Silent Retreat Changed Her Practice

  • Christelle learned Vipassana through a 10-day silent retreat and found it life-changing despite its difficulty.
  • She continues to practice scanning the body for 10–30 minutes daily for mental clarity.
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