Mike Harrison discusses the importance of consistency and long-term thinking in business. They talk about coaching difficult individuals and finding a niche online. The speakers discuss the importance of authenticity and being true to oneself online. They also explore the connection between happiness, alleviating pain, and finding success. The hosts share insights on finding meaning and purpose in work and the power of vulnerability.
Building a successful online business takes time and patience; coaches should focus on a long-term strategy.
Coaches need to understand the importance of marketing themselves online to attract clients.
Providing individualized coaching approaches and maintaining authenticity are crucial for coaches to build trust with clients.
Deep dives
The Importance of Building Equity Over Time
In the podcast episode, the speaker emphasizes the need for coaches to understand that building a successful online business takes time and patience. It is not about quick wins or immediate results. Coaches need to focus on a long-term strategy, allowing their efforts to accumulate and build equity over time. By staying consistent and putting in the work now, coaches can expect to see the rewards in three to four months.
The Difficulty of Coaching Those Resistant to Online Marketing
According to the podcast, one of the biggest challenges in coaching is working with individuals who have an aversion to marketing themselves and being online. While they may be skilled coaches, if they are not able to effectively demonstrate their expertise online, they may struggle to attract clients. Coaches need to understand the importance of an online presence and marketing their services to reach a wider audience.
The Need for Individualized Approaches and the Danger of Fabricated Social Proof
The podcast highlights the importance of providing individualized coaching approaches rather than relying on templates. Coaches must tailor their strategies to their clients' specific needs and goals. Additionally, the podcast criticizes the fabrication of social proof within the mentoring industry. Dishonest practices such as lying about social proof can tarnish the trust between coaches and their clients, emphasizing the need for authenticity and ethical business practices.