Nikonomics - The Economics of Small Business 151 - AI SERIES: 5 - How Non-Technical Entrepreneurs Can Get Started with AI with Matthew Mellinger
Apr 15, 2025
Matthew Mellinger, a digital entrepreneur specializing in local SEO and founder of SEO Gets and Local SEO Partners, shares his insights on integrating AI into small business operations. He reveals how he utilizes powerful tools like ChatGPT and Midjourney for tasks including copywriting and creating unique client images. Matthew discusses the transformative impact of no-code platforms and AI on website development, making it easier for non-technical entrepreneurs to streamline their processes and enhance efficiency. Tune in for practical takeaways!
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Choosing AI Models by Task
- Matthew prefers Claude for copywriting and marketing tasks but switches to ChatGPT for analytics and number-based queries.
- Different AI models have strengths suited to specific business needs.
Prefers Claude Over Grok AI
- Matthew tried Grok AI but found it inferior for marketing copywriting compared to Claude.
- Familiarity influences tool preference; Claude better understood story brand marketing concepts for him.
AI-Generated Images for SEO
- Matthew Mellinger uses MidJourney AI to generate all images for client websites when no quality media exists.
- These AI images are unique, helping SEO since Google recognizes their content rather than stock photo duplication.