[Top Agency Series] From the Kitchen Table to a Full-Service Agency: The Evolution of lotus823

David Hernandez is the Co-founder and Managing Partner of lotus823, a full-service digital marketing agency serving clients from consumer tech to lifestyle to home goods. Popular brands that the agency partners with include Audio Technica, Roborock, Bamboozle, Skordo, and Telemundo. Outside of his professional life, David is a husband and father of three sons and has recently added speaker to his resume, having the opportunity to speak at TED Talk.

In this episode…

In the early years of Facebook, it was all about reconnecting old friendships and keeping in touch with long-distance relatives. However, it slowly became a cutting-edge marketing tool for companies. Now social media has evolved into a premier platform for branding and marketing. But how else has it changed?

According to top agency leader David Hernandez, social media paved the way for one-stop agencies to provide several services such as communications, public relations, and digital marketing. The ability to integrate such services allows for stronger partnerships with agency clientele and establishes goals toward growth and profitability. But lotus823’s success has been 12 years in the making.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz chats with the Co-founder and Managing Partner of lotus823, David Hernandez. The two discuss the idea behind the agency and its 12-year evolution. Additionally, David shares his experience acquiring a company and the lessons he learned, common misconceptions about public relations, the agency’s influencer strategy program, and why he’s a proponent of people-first company culture.