Car Dealership Guy Podcast Covideo Contest Finalists Revealed, Sita on Videos Driving Performance | Daily Dealer Live
Jan 16, 2026
Join Margaret Henney, VP of Marketing at Covideo with her extensive background in automotive video best practices, and Nino Sita, GM at Lindsay CDJR, a dealer executive committed to video utilization. They explore the secrets to creating impactful dealership videos, emphasizing personalization and strong calls to action. Nino shares how his 100% video approach has led to incredible boosts in sales contacts and close rates. They also highlight finalists from the Dealer Video Challenge, showcasing innovative video techniques in the automotive industry.
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Personalize And Close Each Video
- Personalize videos by using the customer's name and your natural personality to build trust.
- End every video with a clear call to action so the customer knows what to do next.
Video Supplements Other Outreach
- Video supplements calls, texts, and emails rather than replacing them.
- People prefer video on their phones, so it naturally engages and builds more trust than text alone.
Prioritize Clear Audio Over Music
- Keep audio clear and avoid loud music that drowns narration; use inexpensive clip mics if needed.
- Use background-noise reduction or platform features to improve on-lot recordings.
