In This Episode This week on Breaking Banks, we feature an episode from sister podcast EMERGE Everywhere. Is artificial intelligence the key to providing personalized financial advice for all? While companies like Credit Karma are tapping into AI’s vast potential to help customers manage their money, the technology also raises weighty questions about how to use it responsibly. In this episode, Jennifer Tescher, host of EMERGE Everywhere speaks with Credit Karma CEO Ken Lin about how the company has embedded AI into its solutions, the biggest opportunities and challenges right now, and what an AI-enabled future might look like. Read the entire transcript here. Podcast Content: Chapter 1: [00:00] Introduction: AI in Financial Services The hosts introduce the episode, highlighting discussions with Ken Lin, CEO of Credit Karma, about the transformative impact of AI on financial advice. Chapter 2: [05:10] Credit Karma’s Journey and AI Evolution Ken Lin shares the origins of Credit Karma, its integration into Intuit, and the company’s innovative approach to leveraging AI for personalized financial tools. Chapter 3: [14:20] Generative AI vs. Machine Learning Exploration of the differences between machine learning and generative AI, emphasizing AI's ability to deliver tailored, conversational financial advice. Chapter 4: [22:50] Real-World Applications of Generative AI Ken Lin discusses the top use cases of generative AI on the Credit Karma platform, focusing on addressing consumers' top financial questions with tailored insights. Chapter 5: [33:15] The Promise of AI-Driven Financial Assistance Discussion on AI’s potential to transform financial advice into actionable steps, aiming to reduce tedium and empower financial mobility for users. Chapter 6: [42:00] Tackling Trust and AI Hallucinations Addressing concerns around AI accuracy, bias, and "hallucinations" in financial advice, and the steps Credit Karma takes to ensure reliable guidance. Chapter 7: [50:30] The Bottom 20%: Addressing Financial Exclusion Ken Lin reflects on how AI can benefit underserved populations by increasing financial inclusion and providing equitable access to services. Chapter 8: [58:00] Governance and the Future of AI The episode explores the importance of AI governance, ethical considerations, and the long-term impact of AI on financial systems and societal equity. Related Content: FinTech Opening Investment Space Will Financial Advisers Be Replaced By Crowd, How Does Tech Change GenYs Plan Investment & Saving? Episode 189: Disruption Stories: Generative AI for Investments AI is coming to help! A.I.- Ally Or Foe