Search with Candour - SEO podcast
Judge rules that Google is a monopoly
Aug 18, 2024
The recent federal ruling declares Google a monopoly, sparking a deep dive into the implications for the search engine landscape. The hosts tackle how Google's dominance hinders competition, with strategic payments for default search settings in focus. They also explore user adoption of technologies, contrasting innovative tools like Brave with the convenience of established players. Additionally, there's buzz about upcoming updates, as heightened SERP volatility hints at significant algorithm changes.
40:45
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Quick takeaways
- The recent legal ruling establishing Google as a monopoly underscores its competitive practices and potential impact on the search industry.
- Introducing new recommendations in Google Search Console aims to improve user experience but requires careful interpretation to avoid confusion.
Deep dives
Understanding Search Intent with AlsoAsked
The podcast highlights the significance of search intent in SEO, emphasizing its central role in content strategy. A tool called AlsoAsked is introduced as a valuable resource for real-time intent research, enabling SEO professionals to gather questions users are asking, organized by Google’s data. This approach addresses the challenge of traditional keyword research limitations, given that Google acknowledges it often takes nine searches for users to fulfill their inquiries. By utilizing this tool, SEOs can enhance their content strategies and better align with user needs, ultimately improving user engagement.
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