In this episode of How to Scale an Agency?, AJ Cassata is joined by Christopher Filipiak to discuss building a sales-ready organization and achieving sustainable business growth. Filipiak highlights the importance of effective sales conversations and the founder's role in driving sales. He addresses topics such as goal setting, overcoming resistance to change and fear of success, and the significance of clarity in sales and the founder's journey. Consistency in sales activities, structured strategies, and a simple approach to managing client projects are also emphasized. Filipiak provides insights on building sales tools and creating a sales-ready organization.

In This Episode, You'll Learn:

• 00:00:00 Christopher Filipiak Joins How to Scale an Agency with Excitement
• 00:01:58 From Engineer to Consultant: Bridging People and Machines
• 00:07:26 Sustainable Business Growth: Keys to Long-Term Success
• 00:10:58 Mastering Sales Conversations: Founder's Role in Closing Deals
• 00:14:11 Wanting and Achieving Goals: Putting Practice into Action
• 00:19:09 Overcoming Resistance and Fear for Business Growth
• 00:21:53 Clarity in Sales and Founder Journey: A Path to Success
• 00:26:54 Consistency in Sales: Structured Strategies for Lasting Results
• 00:29:52 Sales Tools: Building Effective Solutions for Your Process
• 00:31:36 Simple Project Management: Efficiently Managing Client Projects

Links And Resources:

• Christopher Filipiak on LinkedIn
• B2B Sales & Marketing Secrets 💵 For Agency Owners Facebook Group
• AJ Cassata on Facebook
• AJ Cassata on LinkedIn
• YouTube
• Twiz

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