Episode 106 - The Sixth Process of Publishing: Promotion with Orna Ross

Orna Ross of the Alliance of Independent Authors joins me to discuss the sixth of the Seven Processes of Publishing: PROMOTION. ALLi defines promotion as specific activities designed to sell a particular book during a particular time period, as distinct from marketing, which we discussed in episode 105 and which comprises ongoing positioning of your work in the world. In our discussion of promotion, Orna addresses whether it's worthwhile for a career author’s first book; the importance of having a goal in mind so you can assess a promotion’s performance; the importance for an indy author of having profit, not just exposure, as a goal; the value of endorsements versus reader reviews; and whether investing in a publicist is a good use of your promotion budget.

For a transcript of this interview and links to more information, go to https://www.theindyauthor.com/podcast.html.

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Orna Ross is the founder and head of The Alliance of Independent Authors, a non-profit professional business membership organization for self-publishing authors. ALLi provides trusted advice, supportive guidance, and a range of resources, within a welcoming community of authors and advisors.