How I Built This with Guy Raz FUBU: Daymond John (2018)
Nov 4, 2019
Daymond John, founder of FUBU and star of Shark Tank, shares his inspiring journey from working at Red Lobster to creating a $350 million clothing empire. He recounts the early struggles of financing FUBU while immersed in hip-hop culture and the significance of connecting with the community. With humor, he discusses clever marketing strategies and the challenges of scaling his brand. Daymond also touches on issues of racism in fashion and his transition to television, highlighting resilience and innovation as keys to entrepreneurial success.
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Hollis to FUBU
- Daymond John, growing up in Hollis, Queens, witnessed the rise of hip-hop and its influence on fashion.
- He was inspired to create clothing for this community, leading to the birth of FUBU.
Early Challenges
- Daymond's parents divorced when he was young, and his mother worked multiple jobs to support them.
- Despite growing up during the crack epidemic, Daymond chose to focus on legitimate work.
Early Aspirations
- Although dyslexic, Daymond was drawn to rap music and initially aspired to work in the industry.
- His mother discouraged him from touring with a breakdancing group, prioritizing his education.
