Squawk Pod Leaders Playbook: Inside Netflix 1/14/26
Jan 14, 2026
In this engaging conversation, Ted Sarandos, Co-CEO of Netflix, shares his journey from video store clerk to leading one of the world's top streaming giants. Alongside Bela Bajaria, Chief Content Officer, they discuss daring decisions like investing in original content and the importance of local stories. They highlight the significance of trusting teams, empowering creators, and the role of data in maintaining creativity. Surprising success stories like Squid Game demonstrate the power of risk-taking in content creation.
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From Video Clerk To Theater Owner
- Ted Sarandos bought and renovated the historic Egyptian theater and loves cinema.
- He traces his rise from a video store clerk to leading Netflix's big original-content bets.
Originals Were An Existential Bet
- Investing in originals was an existential move after studios became competitors.
- A big swing like House of Cards could secure Netflix's long-term future if it succeeded.
Hire Talent, Then Step Back
- Pick the best people, give them tools, and get out of their way.
- Empowered teams can make bold decisions that transform a business.
