January 11th, 1964. The US Surgeon General announces: smoking is killing us. It’s an announcement that changed the course of American public health – and took years to finally come out. But it was only the beginning of an uphill battle to take down an all-American pastime. This week we ask: why did it take so long for the public to learn this deadly truth? And why has it taken even longer for us to accept it?

Special thanks to our guests, Dr. Boris Lushniak, 2014 Acting U.S. Surgeon General, and Dr. Mike Cummings from the Medical University of South Carolina.

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MINI: Ryan Gosling