Demand Efficiency
What’s it like reporting to a board with Marc Andreessen and John Chambers in a board room? In this episode with Matt Singer, CMO at OpenGov, we talk about marketing GovTech, and the evolving revenue landscape post-covid.
Oct 28, 2020
CMO Matt Singer from OpenGov discusses the challenges of marketing to government, including building brand awareness and working with influential board members Marc Andreessen and John Chambers. He also explores the evolving revenue landscape post-COVID and the opportunities in the government sector. Find out how he finds inspiration in outdoor activities and quality time with family.
25:00
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Quick takeaways
- Marketing to the government sector presents unique challenges and opportunities, especially in the wake of COVID-19 and the need for remote work.
- The B2B marketing landscape is shifting towards delivering quality content and building brand awareness, while respecting buyers' privacy and their reluctance to provide personal information.
Deep dives
The Excitement of Marketing to the Government Sector
Matt Singer, the CMO at OpenGov, discusses the unique challenges and opportunities of marketing to the government sector. He highlights how it is a different market with a cloud transformation just taking hold. Singer finds it intellectually challenging and exciting to explore a different line of business. Moreover, he explains that the government sector presents a great need for digital strategies, especially in the wake of COVID-19 and the need for remote work. He emphasizes that there is still a lot of work to be done in digitizing government systems, making it an exciting industry to market in.
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