What’s it like reporting to a board with Marc Andreessen and John Chambers in a board room? In this episode with Matt Singer, CMO at OpenGov, we talk about marketing GovTech, and the evolving revenue landscape post-covid.
Demand Efficiency
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Marketing Challenges in the GovTech Industry
The chapter discusses the challenges of changing perceptions about cloud and local servers in government technology, as well as the increasing number of ransomware attacks on local governments. It also explores the changing landscape of B2B marketing due to COVID-19 and the tension between granular attribution and making it easy for buyers to access information.
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