Mike Maynard is the Managing Director of the Napier Group, a $7M PR and marketing agency for B2B technology companies. Their consultancy uses knowledge, experience and insight to solve marketing challenges and increase the speed of how prospects travel through your funnel, generating opportunities more quickly to increase awareness, generate leads or engage contacts to create opportunities. His unique four-step process - DETERMINE, FOCUS, DELIVER and ENHANCE - takes the best research on effective ways to deliver great PR and delivers results.

The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.

67. Mike Maynard, Managing Director of Napier Group, on International Publicity