In this engaging conversation, Adam Sobel, the founder of America’s first organic vegan food truck, shares his culinary journey. He discusses how his food truck blossomed into a beloved NYC spot, culminating in a successful cookbook. Adam reflects on his adaptive shift to online teaching during the pandemic with Vegan University, aiming to connect and inspire diverse audiences. He also shares amusing tales, including his unique experience of adopting a wallaby and organizing whimsical pop-ups like 'Galactic Mega Stallion', showcasing creativity in vegan cuisine.
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Food Truck Success
Adam Sobel launched the Cinnamon Snail, the first fully organic vegan food truck in the US, in 2010.
It became immensely popular, ranking as a top NYC eatery and fourth in the US on Yelp in 2014.
insights INSIGHT
Pandemic Pivot
Adam Sobel transitioned to online vegan cooking classes during the pandemic.
He wanted to scale down and do something closer to home, leading to this shift.
question_answer ANECDOTE
Galactic Mega Stallion
Adam Sobel started a small vegan pop-up called Galactic Mega Stallion.
Each year features a different cuisine theme, like Turkish/Middle Eastern or Malaysian/Indonesian.
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This week on Vedge Your Best, we get to know Adam Sobel, vegan vehicular visionary, to discuss his journey from pioneering the first fully organic vegan food truck in the U.S. to founding an online culinary education platform, Vegan University. Adam shares insights and stories from his diverse experiences, offering listeners a taste of what it takes to innovate and succeed in the vegan food industry.
Key Highlights:
Love and Family: How feeding the woman he loved changed Adam’s life.
Vegan Food Truck Pioneer: Adam Sobel launched the country's first fully organic vegan food truck on Valentine's Day in 2010. It gained immense popularity, eventually ranking as the top place to eat in NYC and fourth in the entire U.S. on Yelp in 2014.
Expanding the Vegan Universe: Food truck success led to the opening of restaurant locations and the publication of a cookbook, further promoting appealing vegan dishes to non-vegan audiences.
Adaptive Entrepreneurship: During the COVID-19 pandemic, Adam transitioned to teaching vegan cooking online, creating a platform for sharing his passion for veganism through free-access recipes and cooking techniques on his blog.
Galactic Mega Stallion: Adam operates a small-scale vegan pop-up, offering a unique cuisine theme annually. Despite its challenges, he finds joy in the creativity and fun it brings to his culinary repertoire.
Vegan University: Encouraging a broad audience to explore vegan cooking, Adam runs "Vegan University," an online program offering live classes and a comprehensive library of past sessions with a FREE 7 DAY TRIAL.
Promoting Cultural Change: Adam emphasizes creating delicious, from-scratch vegan dishes that impress not just vegans but everyone, promoting animal rights through positive, flavor-focused activism.
Community and Education: Besides culinary instruction, Adam provides consulting services to food businesses and offers a free annual Thanksgiving program to encourage the sharing of vegan dishes during the holiday season.
Even if you aren’t ready to join one of Adam Sobel’s classes, I highly recommend checking out the recipes on his website and getting on his mailing list - full of high energy plant based food inspo like these Vietnamese inspired rolls!
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