Are you prepared for the technological revolution? On this episode of the Real Estate Insiders Unfiltered, James and Keith are joined by Zillow’s Chief Industry Development Officer Errol Samuelson. The conversation kicks off with an eye-opening statistic revealing Zillow's brand recognition and swiftly moves into how the landscape of real estate portals, AI technology, and Zillow's strategic initiatives are shaping the future of the industry. Errol discusses Zillow's focus on enhancing the consumer experience by tackling the complexities and friction points within the real estate transaction process, emphasizing Zillow's commitment to product innovation rather than advertising battles. Challenging the notion of portals replacing agents, he upholds the importance of agent representation and the detrimental effects of dual agency. Errol agrees with Keith that if you don’t at least learn about AI now, you might be left in the dust in the next 5 months. Don’t miss this exciting episode of Real Estate Insiders Unfiltered!

For more on Errol Samuelson:

Zillow Advocacy Page: https://advocacy.zillowgroup.com/
Zillow About Page: https://www.zillow.com/z/corp/about/
Errol’s open letter to agent community: https://www.zillowgroup.com/agents-deserve-choices/

Zillow Immerse press release: https://investors.zillowgroup.com/investors/news-and-events/news/news-details/2024/Experience-the-future-of-home-tours-with-Zillow-Immerse-on-Apple-Vision-Pro/default.aspx

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This podcast is produced by Two Brothers Creative 2024.

The Technological Revolution with Errol Samuelson