The Start, Scale & Succeed Podcast The CEO Mindset Every Leader Needs with Lynell Green - Ep. 250
In this storied episode, Cesar Castro, Founder of Strategic Storytelling LLC, shares how teaching key communication principles and skills can help business leaders and professionals become great communicators and strategic storytellers!
You will discover:
- How to add strategy to your storytelling
- Why and when to use stories as a leader
- A simple 4-part framework for telling more effective stories
Cesar Castro was born in Chile. Professionally, Cesar is a psychologist with two master's degrees, one in organizational psychology and the other in professional communications. He is also an adjunct professor of interpersonal communications & public speaking at Weber State University in Utah. Cesar has founded three companies to help business leaders and entrepreneurs develop more influence and impact through the power of communication and strategic storytelling. He has had the opportunity to coach and train thousands of professionals and leaders from top companies like MasterCard, PepsiCo, Santander, Metlife & KIA.
Want to learn more about Cesar Castro's work at Strategic Storytelling LLC? Check out his website at https://www.cesarcastro.com/
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