EE417 - Skin in the Game: How Ella & Jo Went from 1 Idea to Selling in 50 Countries

In this inspiring episode of The Entrepreneur Experiment, Gary Fox sits down with Charlene Flanagan and Niamh Ryan—the powerhouse duo behind Ella & Jo, one of Ireland’s fastest-growing beauty brands. From a single product and two simultaneous pregnancies to a global business stocked in Boots, Dunnes Stores and over 400 pharmacies, their story is anything but ordinary. Charlene and Niamh open up about how they built Ella & Jo from the West of Ireland, how they define success on their own terms, and why authenticity, connection, and community are at the heart of everything they do. Whether you’re a solo founder, aspiring entrepreneur, or building a business while juggling parenthood—this episode will leave you fired up, grounded, and full of ideas. Show Notes: In this episode, we cover: 💡 The serendipitous start to Charlene & Niamh’s partnership 👩‍🔬 From skin clinic and bridal makeup to co-founders of a global beauty brand 🧴 How a single brush cleanser idea turned into an award-winning product range 🌍 Building a global brand from the West of Ireland 💬 Why your business doesn’t have to be born in Dublin, London, or NYC 👩‍👩‍👧‍👦 Growing a business while growing a family—simultaneous pregnancies and startup hustle 🧘 The importance of defining your own version of success 🌟 How coaching and self-acceptance helped shape their leadership styles 📦 Behind the scenes of product development: the 9-month launch timeline 🤝 The role of trust, community, and social media in scaling Ella & Jo 🧠 How to stay creatively inspired while managing the demands of entrepreneurship Links & Resources:  💻 Ella & Jo Website: https://ellaandjo.ie  📸 Charlene Flanagan Instagram: https://www.instagram.com/charleneflanagan_  👩‍⚕️ Niamh Ryan Instagram: https://www.instagram.com/niamhryan_skin/  🛍️ Buy Ella & Jo at Boots Ireland: https://www.boots.ie/ella-and-jo  📚 Going for Growth – Women entrepreneurs programme: https://goingforgrowth.com/  --- Visit my partners: Enterprise Ireland: https://bit.ly/EIreland  Azure Communications: https://bit.ly/azureEE  Nostra: https://bit.ly/nostraee