Hey friends! Welcome to our newest episode of the Auto Repair Marketing Podcast.

When working with higher-performing shops, they aren’t always looking for more cars. We very often hear that they’re looking to attract higher-quality clients. But how do you do that with your marketing? We answer that question in this episode of The Auto Repair Marketing Podcast.

Talking Points

Higher quality marketing
Your marketing needs to reflect that you are a high-end shop
The overall brand itself
Community perception
Brand style guide
Know like trust (going to record an episode on this)
Concierge-like customer service
Appearance matters
Appearance of the staff
Waiting area
Bathroom
The inside of the shop
Parking lot - (this is where they come to die)
Outside of the building
Ask your best clients to refer their friends
Price out the lower-end clients

Lagniappe (Books, Links, Other Podcasts, etc)

EPISODE: 021 – Can Company Culture Have Anything To Do With Marketing?
EPISODE: 012 – Relationships Matter; Because Nobody’s Perfect
EPISODE: 011 – Is It Customer Service Or Is It Marketing?
EPISODE: 009 – What’s Your Story? Talking Video With Patrick Egan
EPISODE: 004 – Does Your Community REALLY Know You?

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - podcast@shopmarketingpros.com

Thanks to our partner, RepairPal. Visit the Web HERE

How To Attract Better Auto Repair Clients [E026]