Modern Musician Podcast #320 - Alexia Erlichman: Blending Technology, Creativity, and Heart in the New Music Economy
As the co-founder of MusicGorilla, Alexia Erlichman has built a powerhouse platform that connects independent musicians with top industry opportunities in film, TV, advertising, and gaming. A graduate of NYU, Alexia began her career in production with Miramax Films, Tribeca Productions, and Robert Rodriguez before launching MusicGorilla with her husband, Lawrence. With over a decade of entertainment experience, she now champions artist empowerment, helping musicians get their work discovered, licensed, and celebrated—all while running the company from the Northeast with their spirited rescue dog, Crusoe.
In this episode, Alexia Erlichman joins Michael Walker to explore how independent artists can harness technology, community, and creative collaboration to thrive in the evolving music industry.
Key Takeaways:
- How AI and digital tools are reshaping music creation—and why they’ll never replace human creativity.
- The power of collaboration and community in building a sustainable music career.
- Practical strategies for artists to get their songs heard, licensed, and monetized in today’s industry.
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→ Learn more about Alexia and her work at: musicgorilla.com.
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